TPO58L2 Analyze Competitors (Business Management)



1. What is the lecture mainly about?

A. Selecting the marketing strategy that is most appropriate for a specific industry 

B. Developing assumptions that accurately reflect customers’ attitudes

C. Hiring managers who will develop the most successful business strategy

D. Understanding the assumptions made by competitors


2. According to the professor, what do strategic planners sometimes fail to analyze sufficiently about a competing company? Click on 2 answers

A. The strength of its sales force 

B. Its ability to forecast the future 

C. The people who lead it

D. Its record of achievements and failures 


3. What does the professor imply about managers in a company who previously worked somewhere else? 

A. They are less likely to accept the company’s established beliefs

B. They are less loyal than managers promoted from within the company 

C. They are more likely to succeed because they are more adaptable

D. They are often treated as outsiders by other employees


4. Why does the professor discuss a company’ s opinion about the loyalty of its customers? 

A. To explain how to make effective pricing decisions

B. To illustrate the consequences of mistaken assumptions 

C. To show how top executives make marketing decisions 

D. To emphasize the benefits of making customers happy


5. Companies may sometimes respond too slowly to strategic moves by their competitors. What are two reasons the professor gives for the slowness of these responses? Click on 2 answers

A. Having an excessive sense of self-confidence

B. Involving too many managers in the decision-making process 

C. Not wanting to repeat past mistakes

D. Not spending enough time developing a strategic plan


6. Why does the professor say this:

A. To provide an example that supports her point

B. To caution students that they should be aware of their own assumptions 

C. To advise students that they should choose other assumptions to analyze

D. To suggest that her point is a difficult one


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